Today’s
retail industry is facing unprecedented supply chain challenges and the growing
power of the consumer.
Whether online or in store, GS1 barcodes still
provide the trusted data foundation for retailers and brands, helping
businesses large and small.
GS1 standards
and services enable trusted, complete and accurate product identification, as
well as data sharing. Better data still means better service.
Whether online
or in-store, the ubiquitous GS1 barcode (GS1 GTIN) is still the trusted foundation
for retailers and brands, helping businesses large and small to uniquely
identify their products.
Reliable,
verifiable product information
Supply
chain efficiency and resiliency
Improved
consumer experiences and loyalty
Sustainability
and traceability
Regulatory
requirement compliance
GS1 has a long
history in retail—and the ubiquitous “beep” of the GS1 barcode is heard at
store checkouts over 6 billion times every day. Business need to ensure
however, that the products they sell are as well represented in the digital
world, as they are in the physical world.
This is why GS1
is partnering with the retail industry to build a stronger product data
foundation, based on unique product identity. This enables a steady, reliable
flow of information, and transparency in operations between retailers and brand
owners.
Unique
product identification connects growing consumer expectations with sustainable
business practices.
Ensuring that every item has a valid GTIN—accompanied by trusted
product data that is shareable and accessible—is especially important to the
apparel industry. This is due in part to huge amounts of SKUs and diverse
product assortments.
At the same time, sustainability issues and the circular economy
are growing in importance in all parts of the garment and footwear sector.
Consumers are driving change through their interest in business models that
allow clothes to be rented, resold and recycled.
GS1 standards make it possible to provide trusted information about
a product throughout its lifecycle. This improves transparency and traceability
while also providing shoppers with the right product at the right place—and at
the right time.